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How to Set Up an eBay Store

Once you’ve established yourself as an eBay seller, you may want to establish an eBay Store, a “virtual storefront” where you can organize and display all of your merchandise— regardless of listing format—in one location.

Why Start an eBay Store?

A well-organized online storefront can help you build your brand and grow your business. eBay reports that a high percentage of sellers who open an eBay store experience a significant rise in sales. Setting up an eBay Store gives you access to features that allow you to merchandise your wares more professionally and effectively:
  • Store URL: Your eBay Store will have its own URL, or website address, that you can promote in all of your listings.
  • Longer listing durations: You can list items for up to 30 days in your eBay Store.
  • Lower fees: Insertion fees for some eBay Store listings are just $0.03, even with 30-day durations.
  • Customized look: You can customize the appearance of your store with your own colors, graphics, and text.
  • Merchandise categories: You can categorize your inventory to help buyers browse and find items easily.
Visit http://pages.ebay.com/storfronts/start.html to set up your own store.

Tiers of eBay Stores

eBay Stores come in three tiers—Basic, Featured, and Anchor—starting at $15.95 per month. The Basic tier includes all of the options listed above. The more expensive options include additional features to help boost sales. These features include exposure on the eBay site and performance reports that allow store owners to track sales, traffic, and keyword search data in real time. Anchor store owners get even more perks, including 24-hour telephone customer support and extra space for storing photos.

Name Your eBay Store

Your eBay Store’s name should sum up the types of goods or services you offer. Pick a name that’s not too close to any of your online or offline competitors’ names. To learn more about trademarking your business name legally, visit the U.S. Patent and Trademark Office’s site, www.uspto.gov.

Sell on Your Own Website

In addition to launching a store, you can also start your own e-commerce website through eBay to reach an audience beyond eBay. ProStores, an eBay-owned company, can set you up with a complete website, including payment-processing features, for $29.95 per month. For more information and to set up your own site, visit www.prostores.com.
 
 
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